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From Athletes to Well-heeled Travelers, How Hotel Arts Stays Relevant in Booming Barcelona

Source: JasonTime: 2017-06-20

Barcelona is hot, and it’s not just from the warmth of the Catalonian sun. Tourism is booming and hotels are packed. While sky high room rates indicate a sellers’ market, it doesn’t mean properties don’t need to keep their game sharp against a full slate of competitors.

Case in point: Hotel Arts. First built to house athletes for the 1992 Olympics, this high-rise now hosts luxury travelers from around the world. With stunning 360-degree-views, the 44-story glass-and-steel beachfront tower, marked by Frank Gehry’s fish sculpture Peix, can’t exactly be replicated by other hotels. Yet, several key ways this Ritz-Carlton sister property remains a leader in the luxury segment can be emulated.

Here are four ways Hotel Arts Barcelona stays ahead of the competition.

Impeccable, Smart Service. Friendly, professional, and well-versed in Barca’s dining, nightlife, and off-the-beaten-path attractions, Hotel Arts’ FOH staff know their game. From a glass of Cava at check-in (or Champagne for club level guests), staff take time to address guests’ needs, even offering tours of the complex grounds, should they desire it. As of late, bustling Barcelona hasn’t exactly generated a reputation for friendliness. Maybe the hospitality and tourism industry are overwhelmed (or tired) of the visiting throngs, which makes one appreciate returning to the team at Hotel Arts after a long day in the city.

A Cutting-edge Spa. Hotel spas are a dime-a-dozen these days. Everyone can dim a room, light a candle, and hire a masseuse. While a few factors make 43 The Spa one of the best in the city, let’s first acknowledge their unfair competitive advantage: having the ability to place treatments rooms near the top floor of an unobstructed high-rise. Sweeping views of Sea and city without noise from below, already make the relaxation, water, and sauna rooms more restful than a typical facility. Factor in innovative treatments like the newly debuted “The Mindful Touch” facial, and they’ve got a compelling product. The service combines eight minutes of virtual reality to a guided mindfulness audio script, followed by a customized facial. The VR headset plays swirling images, while the audio coaxes the user out of his or her worries and into the experience. It serves to decouple the mind from the stress of travel, whether business or pleasure, and it absolutely works.

Top Eats. The hotel has six restaurants. While that sounds a little Vegas-y, each offering is distinct and purposeful. Bites, serving sandwiches and salad fare, sets itself apart from most hotels’ underwhelming casual dining programs with its chic.

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